Marina Krasnova Biography

Now, in her subordination, the person with whom she in the first year of the leadership of the country's main social network set an absolute record - larger grocery updates and 40 million daily audiences in VK Video. Marina became the heroine of the “Dog. In the afternoon, they reported on the appointment during the day, and in the evening I came to you for a solemn dinner on the occasion of the launch of the prize.

The perfect coincidence! And immediately after the appointment there was another case. I have a favorite restaurant next to the Tauride Garden, there the most delicious Kapuchino in St. Petersburg. I go there, and the waiters smile:“ Marina, we congratulate even people, and even people were congratulated, people, and people were congratulated, people. I have not talked about for decades: classmates, and the most common question - “What is there in this dome in the Zinger tower?

I agree that this is better than a translator. ” How was the year in a new status? A year is difficult, but very saturated! We go with a large overfulfillment of the plan and even set a record for launches - there were larger grocery updates! By the way, our video service went around all the others in Russia in a daily audience - we have 40 million spectators.

Together with the team, communications, marketing, budgeting and other key processes were transformed: we have learned to successfully predict what would bring audit and commercial success. What did you learn about myself in the year in the status of CEO? I recently had a birthday, and the team completely unexpectedly arranged a surprise for me. Noise, din, we celebrated - and then I realized: I managed.

Yes, people and team have always been and remain for me one of the key values ​​- without them the result and victory is impossible. And at the same time, all three years that I have been working in VKontakte, the team and I trained each other: she is me, and I - her. And here is my birthday, I stand in the office cuisine in Zinger, there are many of our guys around, in online, and I clearly feel that I did it.

This is my team! How to learn how to delegate at least a little! How did your staff grow? We are actively growing and are not going to stop! Remember how I came to the office, sat down at the table and realized that now you have many times more people and responsibility? It was definitely not scary because I was curious. Before that, I was engaged in the creation, development of products.

By the time of appointment, she knew how marketing, PR and other departments work. A man is funny: when you have a small amount of tasks, it seems that you should figure out every detail. The more tasks, the faster you learn to delegate. It works like a large honeycomb. Awareness comes: if there are strong people and experts on positions, why control them? And then the thought arises - but then what should I do?

And what comes? You are no longer needed, because everything seems to work. But this lasts literally a minute until they call you a new question or a challenge. CEO is full of new worries. Were there any problems with delegation? But I seem to have found a recipe. You like to do something yourself-for example, micro-study. My advice: Take out a little time for this Gilti-Player in the schedule.

And the rest of the time to spend on delegating tasks for those for whom it is not a routine, but an interesting challenge. Next - check how the work goes. In general, it is cool - to allow yourself! How did you come to this? I can still sit down in the night and remake a presentation about the new service. Do you go on vacation? You were here? My vacation days have forced me - I thought it was bad, and for a whole week I flew to Sochi.

And how? Unhappy with herself - I could not help but connect to work calls, good news - on the beach of Riviera the Internet is excellent. At least rest? I thought some garbage-a beach vacation. And how do you relax yourself? I live outside the city - and a homeless cat comes to me. He does not want to come in, but communicates with me. I buy delicious surprises for him, train it.

Such moments help to switch, especially when you work remotely: constant calls, conferences. Enough for 5-7 minutes to go outside, play with the cat, and I return to rested! Does he have a name? Dzintars - in honor of my memories of Riga, VK has one of the offices there. When I started working in the company, I often went there - it was there that it all started for me. Do hobbies help to switch?

For many years I believed that a hobby is a nonsense for loafers. Why, if there is work? Now I understand, it was wrong. Here we go to the theater with a team - and such a pleasure! I really switch - apparently, other parts of the brain work. I also love classical music, especially Chopin. I’m going to work - I drive myself and get pleasure from this - and always listen to the classics.

In childhood, I was given to figure skating. And you know, for costumes with sparkles and chic hairstyles, I could forgive this sport a lot. You go out onto the ice - and all attention to you! Why didn't the skater career continue?I took fourth place, and it was important for me since childhood to occupy only the first. It is important for whom? Rather, for parents.

Only the first place, only five: so they taught me.

Raised the champion. Have you retained this attitude to yourself? I will answer like this: when during the timbildings we begin to play board games, not everyone is ready to fight with me. With the appointment of a CEO, did you get a coach, mentor or psychotherapist? I will say unpopular: No. Yes, and before it was! But I discovered a genre of interviews: I began to inspire the stories of real people.

Advise whom to see? I, as a former athlete and leader, laughs, listened with great interest to an interview with Irina Viner, the president of the All -Russian rhythmic gymnastics Federation. She remembered her phrase: “Today I got up to the pedestal - you are the queen, the champion, went down tomorrow - you are nobody to call you all you need to start again.” Very cut off.

And it allows you to remember that you always need to run forward. It doesn’t matter in which direction - go up or to go to the right. But you can’t stop, enjoy your laurels. But what about the moment, live it?