Ekaterina Yurochkin Biography

The founder of the school of stretching and ballet, Ekaterina Yurochkin solved this problem in the first week. Clients came to her after an announcement on Facebook and on a chain of recommendations. Ekaterina Yurochkina, the founder of the Ballet and Stretching Studio, was no less effective about how to achieve the loyalty of customers and why online training, the founder of the ballet and Stretching studio.

In Moscow, I received a degree of MBA in strategic management. In New York, she taught at ballet schools, in Moscow she worked in a specialty in several financial companies. She opened her own ballet studio and stretch marks in the year. In search of herself, Muscovite Ekaterina Yurochkina has been dancing since childhood. At the age of 20, she moved to New York and entered the Dance Conservatory of New York professional dance school.

There she studied for 5 years, then taught and danced in various projects. In total, Catherine spent more than 19 years in this city. Despite her successes, she did not consider dancing a serious way of earning and the main profession. Therefore, in parallel with the dance career in New York, she received a financial education, and in addition to the English language, Spanish learned.

Looking ahead, let's say that in Moscow she continued a “serious” education, having received a degree of MBA. Returning to Moscow in the year, our heroine got a job as a manager for foreign economic activity. Having worked in the specialty for about two years, during which time Catherine changed five companies. The dismissal took place both of their own free will and at the initiative of the employer.

It seems to work well, but something "did not go." And when I asked myself what I want to do, I could not answer this question. I understood that I needed something of my own, but I did not have any idea, and I was very tormented by this, ”recalls Catherine. The movement towards the dream returning home after the next dismissal, Catherine decided to change the situation and find a business that she really liked.

She took a sheet of paper and recorded on it what she likes to do the most. The list included ballet, languages, teaching, as well as the line "motivate and inspire others." After thinking how to combine all this, she came to the idea of ​​teaching stretching and ballet in English. At first, Catherine took her idea skeptical. She still doubted very much that such lessons can be earned.

But soon she was helped by the case: one of the dance studios suggested conducting a stretch training instead of a sick coach. But I conducted the lesson so that after him two girls came up to me and said that they wanted to engage in me individually. And then something switched in me in me. I clearly realized that I could earn money at my hobby, that it inspires me, that I want to do this, ”says Ekaterina.

Then she began to develop her idea. In the group of Moscow Expats on Facebook, she wrote an ad in English that she taught in this language a body-ballet and stretching. An hour later, the girl called her and said that she would come to class with three English friends. Catherine rented a hall in the studio, wrote a program of classes for 1 hour, picked up suitable music.

Preparations for the first lesson took about three hours. The first clients brought friends, and those - their friends. The number of classes increased over several months. First, morning groups appeared, then evening groups were added to them. Soon, customers who wanted to study not in the group began to come, but individually. Almost immediately, Russian -speaking girls became interested in englishing in English.

Most of them work in large corporations, and classes for them are a way to combine training with an English lesson. When you find something of your own, life itself helps you. I could not even imagine in the most ambitious dreams that everything would turn out like that. It was a miracle for me. I began to earn immediately, without any advertising and investments, ”says Ekaterina Yurochkin.

Choosing a name for her project, she came up with about 20 options. Then she carried them out for discussion to her students. They chose two options, one of which, Yayadance, became the name of the studio. Its main advantage, according to Yurochkin, is easily remembered. How everything works for group classes, Catherine takes two halls on an hourly basis. At first, the founder of Yayadance considered options for long -term lease.

But during the year the suitable room could not be found.

Then Catherine stopped the search, finally stopping on the option of hourly rental of the hall. The main advantage of this approach is that you do not need to look for customers in order to collect as many groups as possible. It is also convenient in that it does not “bind” to the room for a long time. Leaving on a long vacation, the tenant does not pay for the hall and does not lose in money.

For Catherine, this is important, as she loves to travel for a long time.Group classes take place in the morning and evening, each training lasts 1 hour. They are visited on average by humans. Such a number of students allows you to pay enough attention to each of them. For individual classes, it can take from 1 to 4 hours a day, for them Catherine also removes the studios.

Sometimes she conducts training at home with clients. I did not look for them either, they came along the chain of recommendations. I do not take due to the quantity, but due to the choice of customers, ”says Catherine. The main difference between her teaching methodology, the founder of the Yayadance studio considers the load balance and an individual approach to each client.

The main goal of classes is the development of the flexibility of the whole body in the complex and the improvement of muscle tone. Regardless of the direction of the program, serious attention is paid to the training and flexibility of the back. This is an absolutely wrong approach, even often crippling. In many studios of summer women, they try to put on twine almost the same way as they do with children in sports schools.

It hurts, and in adulthood it can lead to injuries. Of course, if the client really wants, we will put her on the twine. But for me, the most important thing is stretching in terms of health. And this is primarily a flexible and plastic back, ”says Ekaterina. It often happens that the client comes with the main goal of “sitting on the twine”, but Catherine sees that it is necessary to start with another.

Then she has to convince the woman of the correctness of her approach. But at the same time I will try to convince. As a rule, more adult women come to me, and they usually agree with me. As a result, the back also becomes healthier, and you can sit on the twine, ”says Catherine. As for working with children, Catherine is engaged only individually with them. And there are few such classes in her schedule.

For 3 years of teaching, she realized that she loves to work with adults more. The children who were brought to her did not always want to deal with themselves. And it often happened that the child was in principle uninteresting. But if he himself does not want, this is a completely different matter. If a child is spoiled from a very rich family, and he does not need these classes at all - for a coach this is hell.

I will only develop the children's direction if it “goes” - now I have other priorities, ”Ekaterina notes. Classes on Skype and YouTube important area of ​​work of the studio is online classes. With their help, Catherine makes her programs available to a wider audience. The student selects the program, after which she comes a link to the video course consisting of six lessons per week.

Each lesson lasts from 10 to 45 minutes. Every second week, the client receives a new training program and new video tutorials with her. Its task is to repeat the exercises behind the video train and follow all the recommendations. The program of one training can be performed both in one lesson and in several stages during the day. At the moment, Ekaterina Yurochkin has already developed six video courses-from a fitness ballet for beginners to planting on the twine.

Moreover, in Moscow traffic jams, it becomes physically more difficult to get somewhere. Online can be developed anywhere regardless of the place. I like online because of the freedom that he gives. I can invest all my creativity in these videos - new elements, interesting exercises. And I do not need to rack my head how to find customers to score a studio, ”explains the founder of the Yayadance studio.

Several students are engaged in Catherine on Skype.